Introducing... the JOYFUL Collection PRINTS!! I couldn't resist some cutesy names for them so say hello to Bubble, Macaroni, Slice, Squiggle and Candy!!

Every garment in the JOYFUL collection is available in EACH of these prints! Soz in advance to everyone who have a hard time making decisions but yay to those peeps who like to customise EVERYTHING!

It all started with some stickers!

In 2019 I took part in #the100dayproject with the aim of making a pattern a day. I cut up pieces of card, bought a pack of stickers and let my imagination run wild…. I had no particular plan for these patterns but I LOVED making them.

Later that year I made the decision to give my childhood dream a go and start DESIGNING CLOTHES. It was an exciting but terrifying prospect. I had NO idea how to I was going to do it… there must be a reason I’d waited this long!

The one thing I knew was that they would be print focused not trend focused and they would be bold, colourful and (most importantly) JOYFUL.

I realised I had a huge library of inspiration from my 100 day project and I threw myself into designing repeat patterns… I love that some of the prints from my first collection haven’t changed at all from the first sticker patterns I made! I had no idea that buying that pack of stickers on the way back from work one day would lead to launching a clothing line!!